Pollard, Robert / Robert Pollard Is Off To Business

Gbv Inc

Revolver, in bed with the Guided By Voices family since 1994, is pleased as punch to exclusively offer Robert Pollard's brand new material. After amicably departing Merge Records after 4 albums in two years, this will be Pollard's only proper "Robert Pollard" full-length for 2008. At 10 songs and 35 minutes, it's an extraordinary rock tour-de-force. Robert Pollard Is Off To Business sports Todd Tobias' cleanest and meanest production yet, giant songs and riffs that pack a wallop, and arguably Pollard's finest singing ever captured on record. For Pollard, whose albums normally run 15-25 songs, this 10-song work (the majority of the songs 3:30 or longer) is a departure from form. Since freeing himself of a band in 2004, his albums have each had very distinct and varied flavors, and his creativity has flowered.   "Weatherman and Skin Goddess" takes the listener back to a time when Rock Radio ruled and bands could have 5-minute-plus hit singles. "Gratification To Concrete" is a classic catchy Pollard rock anthem, or is it a Pollard catchy Classic-Rock anthem? He's definitely turned up the Rock 10% and the Classic 11% on this album.   Extraordinarily influential, Pollard is not just a founding father of indie rock, but in the long run will prove to be an important part of rock history, with a significant oeuvre that branches from The Who, Peter Gabriel-era Genesis, Wire and The Clean.    "Since his much-adored band closed down, it seems that nothing has changed for Pollard, who endures as the perpetually prolific, massively tuneful, beer-swigging king of pop." - Amazon.com

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