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Q: What does the "M|C" in your logo mean?

A: Medium Coeli.

Q: Real funny, wise guy. What does "Medium Coeli" mean?

A: It's an astrological and astronomical term relating to a point called the midheaven (Mid' heav en), n. 1. The midst or middle of heaven or the sky. 2. (Astron.) The meridian, or middle line of the heavens; the point of the ecliptic on the meridian.

A laypersons's explanation: Midheaven: the universal aspect/impact of one's work.