Geidi PrimesNo Pain In Pop
NPIP 024 CD
***GRIMES—aka 22 year old Montréaler CLAIRE BOUCHER—makes a special kind of weird pop which is far removed from any of that of her peers and extremely broad in it’s references. Frequently beautiful, melancholic and scary but always immediate, her tracks are a peculiarly accessible mix of Broadcast, Bjork, Kate Bush and the codeine heavy beats of previous No Pain In Pop artist Nite Jewel. Her debut record Geidi Primes is the synthesis of this unconventional, genre-bending approach to music. ‘Gambang’ is led by a playful sample and Boucher’s chameleon like vocals; the melancholic ‘Venus In Fleurs’ pairs a post-rock guitar line with a Salem-style low end; and album standouts ‘Avi’ and ‘Fyed Rautha Dark Heart’ offer up two supremely catchy pop choruses. Originally released by Montreal’s Arbutus Records as a free download and cassette in early 2010, Geidi Primes is being re-released by renowned London label No Pain In Pop (Forest Swords, Nite Jewel, Echo Lake).